as seen on The Roar
Despite a season of on-field struggle, A-League cellar-dwellers Adelaide United have managed to retain excellent attendances this campaign with an average home crowd of almost 11,000. So I decided to ask Reds Chief Executive Officer Sam Ciccarello how they’ve done it.
http://www.theroar.com.au/2010/01/29/why-are-bottom-club-adelaides-crowds-so-good/
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